Whether promoting a new brand or revitalizing an existing one, developing and hitting your target audience is going to rely on how effectively you communicate.
Writing, at its best, it is a conjurer of evocative imagery, from the "Arabian Nights" to Shakespeare to Marvel Comics. Whether selling a must-have athletic shoe, a new summer release, a government program or putting the perfect label on a delectable new sauce, to sell it, you want people to see it, dream it, feel it, taste it.
Think how exciting it would be to work with a creative professional who can think on his feet, adapt to your particular requirements, and come up with innovative ideas that could be the difference maker. How many people have paid good money, and lots of it, for well-known or highly-touted marketing firms who turned out to be not remotely worth what they charged?